Presenting Partner of the Sports Car Championship Canada & Radical Cup Canada

Michelin Logo

Michelin North America, Inc.

FEL is excited to announce that we have entered into a multi-year agreement with Michelin. Michelin will be the series tires for the Sports Car Championship Canada and Emzone Radical Cup Canada for 2021, 2022 and 2023. Along with tires and support, Michelin will also offer engineering support for the series teams during all race weekends with a Michelin engineer on site.

Michelin emphasizes the importance of the Canadian market and how partnering with FEL Motorsports allows the brand to play a meaningful part of the growing motorsport presence in Canada.

Michelin, the leading mobility company, is dedicated to enhancing its customers’ mobility, and sustainably; designing and distributing the most innovative tires, services and solutions for its customers’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

Michelin’s unique experience and relentless focus on innovation makes it the technical partner of choice for many top manufacturer and independent teams in motorsports. Michelin has an outstanding record in motorsports endurance racing and has claimed the last 23 consecutive overall victories at the 24 Hours of Le Mans.

Motorsports is an integral part of Michelin’s research and development process, and the specialists who operate out of its Technology Centers in Europe, North America and Asia work hand-in-hand with Michelin’s Motorsport engineers and Motorsport Tire Specialists to develop technologies first in racing tires and then carry over the resulting innovations to everyday tires used by drivers around the world.

“Becoming the official tire of the Sports Car Championship Canada demonstrates Michelin’s growing North American motorsports presence.”


– Tony Ménard, Director of Motorsport, Michelin North America.

“Canada has a strong motorsports heritage and is an important market for Michelin. We’re pleased to add such a significant series to our motorsports engagements in Canada.”


– Sylvaine Cuniberti, Director of Marketing in Canada