FEL Motorsports has entered into an agreement with motorsport production house Fuel MediaLab to produce 3 – 1 hour shows that will air in both of Canada’s official languages. The series will also be showcased to American viewers on the MAVTV network. This was made possible from the commitment Michelin has made in the Canadian motorsport landscape. FEL would like to thank Joel Robinson from Fuel MediaLab for all his work in helping make this come to fruition.
“Getting a TV deal was one of our top three priorities when we decided to venture deeper into Canadian Motorsports; prize money and prizing through draws were the other two,” said FEL President Chris Bye. “I also can’t thank Joel Robinson from Fuel MediaLab enough. Joel and his company have the most motorsport production experience in Canada, hands down. They have produced the Pinty’s NASCAR races since 2007, and still do, in addition to the Porsche GT3 Cup Canada throughout it’s run. We also said that we would not go to production unless it could be aired in both of Canada’s official languages. The Quebec market is extremely important to the future success of the series and it is important to us that the Quebec teams, drivers, fans and sponsors know this. We absolutely need to thank our official tire partner, Michelin, as without their support this TV deal would not be possible.” Bye continued.
Joel Robinson, the series TV producer stated, “Chris and I have been speaking about the new series for many months. We set goals – a slow calculated plan was set out to maximize the series’ exposure. It’s exciting to showcase the nation’s road racing talent on a national level. I look forward to being part of the FEL Motorsports series for many years to come.”
The English talent crew will consist of Dave Bradley (play by play), Kyle Marcelli (colour) and Todd Lewis will handle pit reporting duties. While the RDS French language crew will be hosted by Dominic Fugère and JF Dumoulin.
TSN and RDS are the industry motorsport leaders in Canada while MAVTV is the exclusive motorsport network in the United States.
About Fuel MediaLab
Fuel MediaLab is a full-service video production company based in Toronto. The company is focused on passionate high-speed story-telling, whether filming a car race or promotional material for businesses. Their productions include network programming, commercial production and commercial conversion, promotional training and sales videos, social media content and more. They have bi-lingual crews and talent for English and French productions.